What is SAP Sapphire: Dates, Venue, and What to Expect
SAP Sapphire is one of the most significant annual events in the tech and business world, organized by SAP, a global leader in enterprise application software. The conference serves as a premier platform where industry leaders, IT professionals, business executives, and SAP partners converge to explore the latest innovations, share insights, and network with peers. If you are new to SAP Sapphire or planning to attend, here’s what you need to know about the event, what you can expect at SAP Sapphire 2025, and how to register.
Understanding SAP Sapphire: Dates and Venue
The SAP Sapphire and ASUG Annual Conference, often referred to simply as “SAP Sapphire,” is an annual conference that showcases the latest advancements and trends in enterprise software and technology. Historically held in Orlando, Florida, the event has expanded its reach with virtual and hybrid formats, making it accessible to a global audience. SAP Sapphire aims to empower businesses with the knowledge and tools needed to thrive in a rapidly changing digital landscape.
The conference typically spans several days and features a diverse agenda packed with keynote speakers, breakout sessions, hands-on workshops, and networking opportunities. Attendees gain insights into SAP’s product roadmap, learn about cutting-edge technologies, and discover best practices for leveraging SAP solutions to drive business growth.
In 2025, SAP Sapphire is scheduled to be held from May 19 to 21 in Orlando, Florida and May 26 to 28 in Madrid, Spain. Now let’s dive into some of the key highlights of the event.
Register Today for SAP Sapphire & ASUG Conference 2025
Join Cognitus, a Platinum sponsor at SAP Sapphire 2025, from May 19 to 21 in Orlando, Florida, and network with the world’s leading businesses over cutting-edge tools and innovation.
What to Expect at SAP Sapphire & ASUG Annual Conference 2025
As SAP Sapphire 2025 is right around the corner, attendees can expect an even more dynamic and engaging experience this year. Here are some key themes and trends to watch at this year’s event:
Business AI and Cloud-First Capabilities
SAP Sapphire 2025 will highlight how Artificial Intelligence (AI) and SAP’s cloud-based solutions can streamline core business processes, connecting finance, supply chain, procurement, sales, marketing, human resources, and IT. Attendees can expect to learn about new AI-driven features in SAP solutions, case studies on successful AI implementations, and best practices for leveraging AI to drive business innovation and efficiency.
Enterprise Automation
Enterprise automation is taking center stage this year, with a strong focus on streamlining business processes to boost efficiency. A key highlight is SAP’s new Business Suite, designed to enable end-to-end cloud-based operations by integrating various technology stacks and services through the SAP Business Technology Platform (BTP). The integration will allow customers in the future to choose between public and private editions of cloud ERP systems to suit their needs. Additionally, sessions on AI will explore how emerging technologies can integrate across systems to drive intelligent automation and innovation.
Industry-Specific Solutions
The event will showcase SAP’s expertise in various industries including Aerospace and Defense, Manufacturing, Professional Services, Wholesale Distribution, and more, highlighting tailored solutions for specific needs. The rise of accelerated, industry-specific, and pre-packaged cloud ERP solutions continue to allow more businesses to seamlessly adopt enterprise-grade systems in their transformation journey.
Business Transformation
Digital transformation remains a critical priority for businesses seeking to stay competitive in the digital age. SAP Sapphire 2025 will highlight how SAP’s Transformation Suite including SAP Signavio, Lean IX, Joule, Datasphere, WalkMe and Data Intelligence can be integrated into various systems and processes to drive business outcomes. The event offers a unique opportunity to gain insights into the latest advancements and strategic directions SAP is pursuing to stay at the forefront of enterprise technology.
RISE with SAP and GROW with SAP
SAP’s comprehensive ERP solutions are modular, AI-powered, and suitable for both new and migrating ERP users. You will learn how RISE with SAP, a business transformation as a service offering, and GROW with SAP, designed for fast-growing enterprises, fit into your cloud ERP adoption strategy offering the best-fit approach for end-to-end business transformation.
Data and Analytics
Another highlight this year is SAP’s recent partnership with Databricks, bringing together SAP Business Data Cloud and Lakehouse architecture to supercharge enterprise data strategies. This collaboration is set to transform how organizations leverage data—unlocking powerful insights through advanced analytics and enabling the development of domain-specific AI.
Want to learn more about this partnership? Check out this blog that explores the technical aspects, industry specific uses, and expert predictions related to this partnership.
Enhancing Customer Experience
Attendees can explore commerce and marketing strategies aimed at enhancing both online and offline commerce. Sales-focused sessions will introduce tools and techniques to boost sales performance, while customer service tracks will highlight innovations in delivering exceptional support.
Focus on Sustainability
Sustainability is a growing priority for businesses worldwide, and SAP is committed to helping organizations achieve their sustainability goals. Expect to see a strong emphasis on sustainable business practices, with sessions dedicated to topics like carbon footprint reduction, circular economy, and sustainable supply chains. SAP’s sustainability solutions and initiatives will be showcased, providing attendees with actionable insights into how to integrate sustainability into their operations.
Catch SAP Sapphire 2025 on Demand!
SAP Sapphire Virtual will be live on May 20 and 21 so you can be a part of the live-action, keynote sessions, product demos and so much more from anywhere around the globe.
Meet Cognitus at SAP Sapphire 2025
SAP Sapphire 2025 is drawing close, and we are all set to showcase our SAP-endorsed solutions and AI-powered products for transforming every aspect of your business from finance to supply chain, procurement, and more! Here’s what you can expect:
- Exhibition: Cognitus is a platinum sponsor at SAP Sapphire 2025. Attendees can visit us at booth 329 to explore live solution demos of:
- Seamless Cloud ERP Adoption: Discover ready-to-run cloud ERP with GROW with SAP and tailored-to-fit cloud ERP with RISE with SAP.
- Industry-Specific ERP Packages: Explore our pre-packaged cloud ERP packages for Manufacturing, Professional Services, CPG, Wholesale Distribution and scaleups for accelerated deployment.
- SAP-Endorsed portfolio: Catch our SAP-endorsed solutions for government contracting compliance, seamless S/4HANA data migration, AI-powered contract lifecycle management, real-time government billing, and clean core aftermarket processes in action!
- End-to-end Business Transformation: Learn how our Business Process Fabric™ uses custom LLMs, AI, and tools like SAP Signavio, Joule, and LeanIX to drive process-first transformation strategies.
- Comprehensive Managed Services: Explore our expert SAP AMS services for ERP stabilization, optimization, and continuous innovation with your SAP ecosystem.
- Breakout Presentations: Don’t forget to catch our insightful presentation on “How Cognitus Enables Extensive Compliance for Government Contractors” on May 20,2025 from 1:30 PM to 1:50 PM. Learn how our SAP-endorsed apps and FedRAMP-Ready solutions are helping federal contractors stay audit-ready, automate contract workflows, and maintain compliance.
- Executive Meetings: In addition to our exhibition and breakout sessions, we are offering exclusive opportunities to meet with our senior executives in private meeting spaces. Visit us in the Sponsor Meeting Center, rooms 2008 and 2010, to discuss your business needs and explore how our solutions can support your growth and innovation
- SAP Sapphire Madrid: Meet us in Madrid in Hall 10, booth 328 from May 26 to May 28, 2025 to continue the conversation, explore our SAP-endorsed solutions, and see how we’re enabling industry-specific transformation with the power of SAP.
Registration Link for SAP Sapphire 2025
Don’t miss out on the opportunity to attend SAP Sapphire 2025! Secure your spot at SAP Sapphire Orlando and SAP Sapphire Madrid today!
If you prefer a flexible option, you can also register for SAP Sapphire Virtual 2025 to access the event on demand.
Conclusion
SAP Sapphire is more than just a conference; it’s a catalyst for innovation and transformation. Whether you are an existing SAP customer, a prospective user, or a partner, SAP Sapphire 2025 promises to deliver valuable insights, networking opportunities, and hands-on experiences that can help you navigate the complexities of the digital world.
Meet Cognitus at booth #329 at SAP Sapphire 2025 and attend our session on transforming government contracting with cutting-edge solutions to learn how our SAP-Endorsed solutions are helping federal contractors maintain compliance and embrace continuous innovation
Mark your calendar and get ready to be inspired, informed, and empowered at SAP Sapphire 2025!
