What is SAP Sapphire: Dates, Venue, and What to Expect
This blog explains all you need to know about SAP Sapphire 2026, what to expect, and how to register for the event.
Introduction
SAP Sapphire is one of the most significant annual events in the tech and business world, organized by SAP, a global leader in enterprise application software. The conference serves as a premier platform where industry leaders, IT professionals, business executives, and SAP partners converge to explore the latest innovations, share insights, and network with peers. Businesses can explore the latest innovations in AI and emerging technologies, driven by leading SAP partners such as IBM, with conversations around SAP Business Suite and AI agents like SAP Joule taking center stage this year. Meet Cognitus at booth 311 at SAP Sapphire Orlando and hall 9, booth 418 in Madrid to learn about the latest SAP tools and transformation journeys that can help set your business up for success.
If you are new to SAP Sapphire or planning to attend, here’s what you need to know about the event, what you can expect at SAP Sapphire 2026, and how to register.
Understanding SAP Sapphire: Dates and Venue
The SAP Sapphire and ASUG Annual Conference, often referred to simply as “SAP Sapphire,” is an annual conference that showcases the latest advancements and trends in enterprise software and technology. Historically held in Orlando, Florida, the event has expanded its reach with virtual and hybrid formats, making it accessible to a global audience. SAP Sapphire aims to empower businesses with the knowledge and tools needed to thrive in a rapidly changing digital landscape.
The conference typically spans several days and features a diverse agenda packed with keynote speakers, breakout sessions, hands-on workshops, and networking opportunities. Attendees gain insights into SAP’s product roadmap, learn about cutting-edge technologies, and discover best practices for leveraging SAP solutions to drive business growth.
In 2026, SAP Sapphire is scheduled to be held from May 11 to 13 in Orlando, Florida and from May 19 to 21 in Madrid, Spain. Now let’s dive into some of the key highlights of the event.
Register Today for SAP Sapphire & ASUG Conference 2026!
Join Cognitus, a Platinum sponsor at booth 311 at SAP Sapphire 2026, from May 11 to 13 in Orlando, Florida, and network with the world’s leading businesses over cutting-edge tools and innovation.
SAP Sapphire & ASUG Annual Conference 2026 Agenda
As SAP Sapphire 2026 is right around the corner, attendees can expect an even more dynamic and engaging experience this year, with SAP enabling cutting-edge AI, data, and application capabilities. Here are some key themes and trends to watch at this year’s event:
- AI Agents and Business AI
Business AI takes center stage at Sapphire 2026, with SAP embedding AI agents such as Joule directly into core business processes. Attendees will gain insight into new AI-driven capabilities across SAP solutions, hear real-world customer success stories, and learn how to get real results with AI agents and assistants that actually understand business.
- Enterprise Automation with SAP Business Suite
SAP Business Suite and AI-driven cloud ERP take the center stage this year as the foundation for end-to-end intelligent enterprise operations. Built on SAP Business Technology Platform (BTP), the suite unifies applications, data, and AI to drive seamless process orchestration across the enterprise. Sessions will explore how organizations can adopt public or private cloud ERP models within the Suite while enabling intelligent automation across business functions.
- Simplified SAP Cloud ERP Adoption for the Midmarket
SAP continues to simplify cloud adoption for growing businesses. Through structured packages aligned with GROW with SAP, midmarket companies can deploy finance and supply chain packages from SAP Business Suite with defined scope, predictable timelines, and transparent pricing. Expect insights into partner-led accelerators and preconfigured industry templates that reduce risk and speed time to value.
- Business Transformation Management
Transformation will remain a strategic priority, with SAP demonstrating how tools like SAP Signavio, LeanIX, Datasphere, WalkMe, and Data Intelligence integrate within the broader Business Suite to enable continuous improvement. Attendees will gain visibility into SAP’s roadmap for managing change, optimizing processes, and aligning IT strategy with business goals.
- Business Data Cloud
Data is the backbone of AI-driven enterprises. Keynotes and breakout sessions will explore how SAP Business Data Cloud enables governed, secure access to enterprise-wide data — powering analytics, AI models, and cross-functional decision-making within a unified ecosystem.
- AI-Powered Finance Management
Finance leaders can expect dedicated sessions on how AI within SAP Business Suite enhances forecasting, working capital management, compliance, and margin optimization. With Joule and embedded Business AI capabilities built into finance workflows, attendees will see how SAP is moving finance from reactive reporting to proactive, data-driven decision-making.
- Focus on Sustainability
Sustainability will continue to be integrated into core enterprise processes. Sessions will demonstrate how SAP embeds carbon tracking, supply chain transparency, and circular economy principles directly into operational systems, helping organizations balance profitability with responsibility.
Catch SAP Sapphire 2026 on Demand!
SAP Sapphire Virtual will be live on May 12 and 13, so you can be a part of the live-action, keynote sessions, product demos, and so much more from anywhere around the globe.
Talk to IBM and Cognitus at SAP Sapphire 2026
This year at SAP Sapphire, Cognitus and IBM are teaming up to offer even more functionalities, AI-powered solutions and enterprise-wide capabilities for businesses around the world. Talk to us at booth 311 or Book a meeting with our experts in advance to explore how organizations are accelerating modernization, simplifying cloud adoption, and unlocking real value from AI investments across their SAP landscape.
Attendees at SAP Sapphire can visit the IBM booth to explore the following capabilities:
AI-Driven Enterprise Architecture
IT leaders can explore how businesses are successfully driving measurable outcomes with AI and generative AI across industries and lines of business. Industry experts from IBM will share how organizations are embedding AI into enterprise workflows, using intelligent automation and AI-powered decision support to drive productivity, innovation, and operational efficiency across finance, supply chain, procurement, and customer operations.
SAP Cloud ERP Implementation
Learn how organizations are modernizing their SAP landscapes through structured transformation approaches. IBM experts can walk you through SAP S/4HANA implementation strategies, including Greenfield, Brownfield, and Bluefield transitions, along with IBM’s rapid discovery frameworks and business case development approaches that help define a clear path toward SAP transformation while managing risk and complexity.
Data-Driven Processes and Intelligent Analytics
Speak with IBM teams about building a governed data strategy using SAP Business Data Cloud, enabling unified data access across systems, and leveraging modern analytics platforms to support real-time insights and AI-driven decision-making across the enterprise.
SAP Business Suite Adoption
Discuss modernization strategies driven by SAP Business Suite across core functions including finance, supply chain, procurement, human capital management, and customer experience. Learn how businesses are combining the power of SAP’s AI agents, data-powered solutions and cutting-edge cloud applications to unlock growth opportunities.
Clean Core SAP Architecture
Maintaining a clean core is critical to staying aligned with SAP’s innovation roadmap. Explore how IBM is helping organizations adopt AI- driven cloud architecture built on SAP Business Technology Platform (BTP), enabling modern integration, extension development, and scalable growth without compromising upgrade readiness.
Cloud and Infrastructure Strategy
Talk to subject matter experts from IBM and Cognitus to explore strategies for public, private, and hybrid cloud deployments across platforms such as AWS, Google Cloud, IBM Cloud, and SAP. Learn how SAP’s data-driven solutions are helping business leaders balance performance, cost, security, and scalability while enabling long-term flexibility for enterprise IT environments.
Business Process Automation
Learn how organizations are leveraging tools such as SAP Signavio, LeanIX, WalkMe, and SAP Cloud ALM to analyze, optimize, and automate business processes while ensuring alignment between IT systems and business objectives.
Security, Governance, and Managed Services
Discuss security transformation strategies, governance frameworks, and managed services models that help organizations maintain compliance, improve operational stability, and ensure ongoing optimization of their SAP landscapes.
SAP Endorsed Government Contracting Compliance Solution by Cognitus
Meet Cognitus at booth 311 and learn how we are enabling the world’s biggest defense and government contractors to manage complex government contracting requirements directly in SAP. Explore our SAP endorsed solution that supports FAR, DFARS, DCAA, DCMA, CMMC 2.0 and CPSR compliance, contract flowdown, incurred cost reporting, billing, and audit readiness across the full government contract lifecycle.
Rapid Cloud Deployment with SAP GROW
Explore how Cognitus is accelerating SAP cloud ERP for midmarket leaders with proven implementation methodology, fit-to-standard principles, SAP best practices, and pre-defined delivery models aligned to SAP GROW and GROW Fast. The approach accelerates adoption, reduces complexity, and enables predictable, scalable outcomes.
SAP Implementation Expertise for Regulated Industries
Explore industry-specific innovations and intelligent solutions that are helping regulated and asset-intensive organizations accelerate digital transformation with tailored capabilities that align with industry standards. Our teams bring deep domain expertise to support compliance, audit readiness, and complex operational requirements in SAP.
Registration Link for SAP Sapphire 2026
Don’t miss out on the opportunity to attend SAP Sapphire 2026! Secure your spot at SAP Sapphire Orlando and SAP Sapphire Madrid today! Meet Cognitus at booth no. 311 in Orlando and Hall 9, booth no. 418 in Madrid to learn how we can support your transformation initiatives with rapid go-lives, a predictable scope and measurable business outcomes.
If you prefer a flexible option, you can also register for SAP Sapphire Virtual 2026 on May 12 and 13 to access the event on demand.
Conclusion
SAP Sapphire is more than just a conference; it’s a catalyst for innovation and transformation. Whether you are an existing SAP customer, a prospective user, or a partner, SAP Sapphire 2026 promises to deliver valuable insights, networking opportunities, and hands-on experiences that can help you navigate the complexities of the digital world.
Connect with Cognitus at booth 311 at SAP Sapphire 2026 to learn how we support midmarket organizations as a trusted SAP partner for SAP S/4HANA Public and Private Cloud adoption. Discover how our SAP-endorsed solutions help organizations in regulated industries maintain compliance while advancing modernization initiatives.
Mark your calendar and get ready to be inspired, informed, and empowered at SAP Sapphire 2026!
