What is SAP Sapphire

What is SAP Sapphire: Dates, Venue, and What to Expect

What is SAP Sapphire: Dates, Venue, and What to Expect

SAP Sapphire is one of the most significant annual events in the tech and business world, organized by SAP, a global leader in enterprise application software. The conference serves as a premier platform where industry leaders, IT professionals, business executives, and SAP partners converge to explore the latest innovations, share insights, and network with peers. If you are new to SAP Sapphire or planning to attend, here’s what you need to know about the event, what you can expect at SAP Sapphire 2024, and the registration link Sapphire 2024.

Understanding SAP Sapphire: Dates and Venue

SAP Sapphire, often referred to simply as “Sapphire,” is an annual conference that showcases the latest advancements and trends in enterprise software and technology. Historically held in Orlando, Florida, the event has expanded its reach with virtual and hybrid formats, making it accessible to a global audience. SAP Sapphire aims to empower businesses with the knowledge and tools needed to thrive in a rapidly changing digital landscape.

The conference typically spans several days and features a diverse agenda packed with keynote speeches, breakout sessions, hands-on workshops, and networking opportunities. Attendees gain insights into SAP’s product roadmap, learn about cutting-edge technologies, and discover best practices for leveraging SAP solutions to drive business growth.

In 2024, SAP Sapphire is scheduled to be held from June 3 to 5 at the Orange County Convention Center (OCCC) in the North and South buildings in Orlando, Florida. Now let’s dive into some of the key highlights of the event.

Register Today for SAP Sapphire 2024

Join Cognitus, a gold sponsor at SAP Sapphire 2024, from June 3 to 5 in Orlando, Florida, and network with the world’s leading businesses over cutting-edge tools and innovation.

What to Expect at SAP Sapphire & ASUG Annual Conference 2024

As SAP Sapphire 2024 is right around the corner, attendees can expect an even more dynamic and engaging experience this time. Here are some key focuses and trends to watch for at this year’s event:

Innovations in AI and Machine Learning

SAP Sapphire 2024 will highlight how Artificial Intelligence (AI) and Machine Learning (ML) can streamline core business processes, connecting finance, supply chain, procurement, sales, marketing, human resources, and IT. Attendees can expect to learn about new AI-driven features in SAP solutions, case studies on successful AI implementations, and best practices for leveraging AI and ML to drive business innovation and efficiency.

Enterprise Automation

Enterprise automation will be a key focus this year, showcasing how to automate business processes for improved efficiency. Additionally, sessions on artificial intelligence will explore transformative AI technologies that can seamlessly integrate with diverse systems. Data and analytics will be another crucial topic, offering strategies to leverage data for better decision-making, alongside extended planning, and analysis techniques.

Enhancing Customer Experience

Attendees can explore commerce and marketing strategies aimed at enhancing both online and offline commerce. Sales-focused sessions will introduce tools and techniques to boost sales performance, while customer service tracks will highlight innovations in delivering exceptional support.

Supply Chain Management

Participants can explore advanced supply chain planning strategies and innovations in logistics management. Manufacturing processes, product lifecycle management, and asset and service management will also be key topics. These sessions will provide practical insights into optimizing supply chains to mitigate risks and promote sustainable growth.

Digital Transformation Strategies

Digital transformation remains a critical priority for businesses seeking to stay competitive in the digital age. SAP Sapphire 2024 will offer comprehensive insights into SAP’s continuous efforts to deliver more value to its customers and partners. The event offers a unique opportunity to gain insights into the latest advancements and strategic directions SAP is pursuing to stay at the forefront of enterprise technology.

RISE with SAP and GROW with SAP

SAP’s comprehensive ERP solutions are modular, AI-powered, and suitable for both new and migrating ERP users. You will learn how RISE with SAP, a business transformation as a service offering, and GROW with SAP, designed for fast-growing enterprises, fit into your cloud ERP adoption strategy offering the best-fit approach for end-to-end business transformation.

Focus on Sustainability

Sustainability is a growing priority for businesses worldwide, and SAP is committed to helping organizations achieve their sustainability goals. Expect to see a strong emphasis on sustainable business practices, with sessions dedicated to topics like carbon footprint reduction, circular economy, and sustainable supply chains. SAP’s sustainability solutions and initiatives will be showcased, providing attendees with actionable insights on how to integrate sustainability into their operations.

Catch SAP Sapphire 2024 on Demand

SAP Sapphire Virtual will be live on June 4 and 5 so you can be a part of the live-action, keynote sessions, product demos and so much more from anywhere around the globe.

Meet Cognitus at SAP Sapphire 2024

SAP Sapphire 2024 is drawing close, and we are all set to showcase our dynamic solutions and AI-powered products for transforming every aspect of your business from finance to supply chain, procurement, and more! Here’s what you can expect:

  • Exhibition: Cognitus is a gold sponsor at SAP Sapphire 2024. Attendees can visit us at booth #345 to explore our comprehensive cutting-edge solutions for diverse industries including A&D, Professional Services, Manufacturing, Wholesale Distribution, CPG, Automotive, Mining, and more. As a market leader in SAP implementations and an SAP Gold Partner, we will be showcasing our comprehensive AI-powered products for seamless data migration, contract lifecycle management, end-to-end government compliance, aftermarket services, real-time billing, and many more capabilities that can future-proof your business to scale and innovate seamlessly.
  • Breakout Sessions and Customer Success: Don’t forget to catch our insightful presentation with Sunny Sky Products on June 4, 2024, from 3:30 pm to 3:50 pm EST in Theatre 20. Learn how they leveraged GROW with SAP’s transformative capabilities to scale with integrated processes, real-time insights, and AI-elevated efficiency for Manufacturing and Consumer Products industries!
  • Executive Meetings: In addition to our exhibition and breakout sessions, we are offering exclusive opportunities to meet with our Senior executives in private meeting spaces. Visit us in the Sponsor Meeting Center, rooms 1300 or 1301, to discuss your business needs and explore how our solutions can support your growth and innovation.

Pat Sathi, CEO

Pat Sathi

Berthold, VP Sales A&D

Berthold Breitling
VP of Sales for A&D

Harsh Mishra, SVP Sales

Harsh Mishra
SVP of Sales

Steve Fehr, SVP Regulated Industries

Steve Fehr
SVP of Regulated Industries

  • Exclusive Content: Get a sneak peek into our leading solutions portfolio that we are showcasing at this year’s SAP Sapphire and explore cutting-edge tools being adopted by top-tier government contractors, manufacturers, professional services firms, and much more!
Registration Link for SAP Sapphire 2024

Don’t miss out on the opportunity to attend SAP Sapphire 2024! Secure your spot with this registration link for SAP Sapphire 2024.

If you prefer a flexible option, you can also register for SAP Sapphire Virtual 2024 to access the event on demand.


SAP Sapphire is more than just a conference; it’s a catalyst for innovation and transformation. Whether you are an existing SAP customer, a prospective user, or a partner, SAP Sapphire 2024 promises to deliver valuable insights, networking opportunities, and hands-on experiences that can help you navigate the complexities of the digital world.

Meet Cognitus at booth #345 at Sapphire 2024 and attend our session with Sunny Sky Products on June 4, 2024, to discover how GROW with SAP is helping businesses scale with speed, efficiency, and innovation at low costs!

Mark your calendar and get ready to be inspired, informed, and empowered at SAP Sapphire 2024!

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