Francisco Verdesoto

Francisco Verdesoto
Francisco Verdesoto

Francisco Verdesoto

Managing Director, Wholesale & Distribution, Automotive & Pricing

Francisco Verdesoto is the Managing Director of Wholesale Distribution, Automotive, and Pricing Solutions at Cognitus. With over 20 years of experience in product development and services, Francisco has established himself as an industry leader. He has a proven track record of spearheading pricing initiatives for global organizations such as SAP, Vistex®, and Pricefx. His expertise lies in helping customers worldwide navigate complex pricing strategies and streamline post-transaction order-to-cash processes.

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