Francisco Verdesoto is the Managing Director for Energy and Wholesale Distribution at Cognitus, with a deep-rooted passion for Pricing Solutions – the space where his career began. Over the past 20+ years, Francisco has built a distinguished track record in product development, go-to-market strategy, and post-transaction processes for global organizations.
His journey began with industry leaders like SAP, Vistex®, and Pricefx, where he helped pioneer pricing transformation initiatives across complex industries. Today, Francisco continues to guide customers through scalable, intelligent pricing and order-to-cash solutions that drive measurable business value.
